SpringBoard
Your Launchpad for Smarter Execution
SpringBoard is Spring Global’s content academy — built for CPG leaders who want to master AI, optimize field execution, and turn strategy into action. Get expert insights, practical playbooks, and real-world lessons that help you execute with clarity, speed, and confidence.
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Is Your Sales Data Ready for AI?
Why Data is the Make-or-Break Factor for AI
What Can AI Actually Do in CPG?
What Can AI Actually Do in CPG? Moving Past the Hype If...
Spring Global Named a Representative Vendor in Gartner’s 2025 Market Guide for Retail Execution Management
We’re thrilled to share that Spring Global has been...
Webinar: Future-Ready Innovations for Consumer Goods Sales
Unlock new revenue opportunities with AI. Leverage...
POI State of Industry 2025: Invest in AI Now to Lead in Retail Execution
The 2025 POI State of the Industry Report, conducted by...
Maximizing AI Agents in CPG sales: Practical tips for success
Imagine a world where AI-powered assistants not only...
AI Sales Skills Model: Turn your every rep in your best rep!
Applying artificial intelligence and machine learning...
Webinar: Leveraging AI for Retail Execution to Achieve Sales Growth
Consumer goods companies develop their sales strategies...
Spring Global Achieves Five Best-in-Class Category Distinctions in the POI 2024 Vendor Panorama
Spring Global has been recognized by the Promotion...
Edge AI in CPG: Unifying Sales Strategies from Boardroom to Field
Welcome to the third part of our comprehensive 5-part...
AI for Retail Execution. A Best Practice Guide for CPG's. Part Two: Increasing CPG sales with private LLM integration
Welcome to the second part of our comprehensive 5-part...
AI-Based Salesforce Automation Podcast. Episode 2.
Discover how to turn AI from theory into practical...
AI-Based Salesforce Automation Podcast. Episode 1.
Artificial Intelligence continues to revolutionize the...
AI for Retail Execution. A Best Practice Guide for CPG's. Part One: The Data-Centric AI Approach
Welcome to the first part of our comprehensive 5-part...
8 Strategic Imperatives for CPG Companies in 2024
Today, the CPG industry is experiencing an increasingly...
Merchandising 2.0: Sales Priorities and Time & Mileage Tracking in New Release!
The quest for a best-in-class solution goes beyond mere...
CPG manufacturers need Moneyball for field team orchestration
Guided field execution strategy vs. field rep...
Stop hyping on Generative AI and Transform with Machine Learning
How CPG companies can optimize performance using Artificial Intelligence
In the competitive landscape of the Consumer Packaged...
Overcoming Challenges Upgrading from SAP ECC to SAP S/4HANA
The clock is ticking for Consumer Package Goods (CPG)...
3 Things Your Survey Tool Has That Your Field Merchandisers Hate
Surveys are a critical part of every store visit. They...
The One Word That Could Be Crippling Your Field Sales Process
Store Managers don’t have the time or energy to deal...
SAP Integration: 5 Critical Factors for Success in Retail Execution
Integration with backend systems is key to the success...
Order Taking Best Practices for CPG Management
There are few things in the consumer packaged goods...
Will Old School Field Reps Become Obsolete?
“That’s just the way we’ve always done it” isn’t an...
How Technology Supports an Overworked Retail Store Manager
When the average customer walks into any retail...
How CPG Automation and AI is Shaping the Future of CPG Sales
General Motors established the first modern automation...
Is Bulk Selling the Future of CPG?
Imagine walking into your local grocery store and...
The Promise of Reusable Packaging in Consumer Goods
Among the many significant shifts in CPG buyer...
What Omni-Channel Shopping Experiences Mean for CPG Feld Sales Teams
“Shopping” used to mean going to a store to buy the...
Why CPGs Should Focus on Creating a 360-degree Customer View
Much has been made of the various challenges retailers...
Top Trends in the Consumer Packaged Goods Industry in 2019
Each new year, consumers eagerly anticipate new...
4 Causes of Stockouts (And What to do About Them)
Few things can impact revenues and customer churn quite...
4 Big Benefits of Retailers Sharing POS Data with Supply Chain Partners
Adapt or die, they say. Keeping up with rapidly...
Using Data Analytics to Get (& Stay) Ahead of Consumer Purchasing Trends
Click on any article about consumer trends these days...
7 CPG Challenges You Can Overcome with Field Service Solutions
Like so many other industries, the consumer packaged...
10 Must-Have Features for Your Sales Force Automation Platform
By Jennifer Perillo – Don’t waste your time with a...
4 Rules for CPG Customer Support That Work
By Dan Sadler and André Rocha – Customer support for...
Why ‘True’ Offline Apps Are Essential in CPG
Understanding the differences between offline...
Using Analytics to Drive CPG Strategy with Spring Global
‘Big Data’ is a big buzzword these days, but it’s still...
Making CPG Apps Work for Non-Technical Administrators
IT departments are always swamped. Counting on your IT...
3 Fast Ways to Grow CPG Field Sales
It stands to reason that if you want to sell more...
Gaming the System: Using Gamification to Drive CPG Productivity
Why Pre-Built Mobile Apps Are Winning in CPG
To remain competitive in the CPG industry you must ‘win...
Getting More Out of Every Store Visit with Mobile Sales Tools
Customers expect your field reps to provide current,...
How to Ensure Your Mobile Sales Force Always Has Up-to-Date Sales Materials
Did you hear the one about how field reps from a...
Why Mobile Retail Apps Are The Secret to the Perfect Store
You’ll find a variety of mobile solutions on the market...