Here you’ll find helpful articles on CPG industry trends and best practices for crafting a more successful strategy.

AI-Based Salesforce Automation. Spring Global and CPG Guys Podcast

Artificial Intelligence continues to revolutionize the CPG industry. In this podcast, hosted by CPG Guys, Conor Keane (President and CEO) and Andre Souza (Head of Data &...

Read More

Hyperautomation in CPG

The concept of business process automation has been known for a long time. At its core lies the transfer of relatively simple and repetitive processes to digital tools,...

Read More

AI for Retail Execution. A Best Practice Guide for CPG's. Part One: The Data-Centric AI Approach

Welcome to the first part of our comprehensive 5-part best practice guide, where we will explore the critical role of adopting a Data-Centric approach when leveraging AI...

Read More

8 Strategic Imperatives for CPG Companies in 2024

Today, the CPG industry is experiencing an increasingly rapid technological boom, with new digital solutions and technologies emerging almost every six months,...

Read More

Merchandising 2.0: Sales Priorities and Time & Mileage Tracking in New Release!

The quest for a best-in-class solution goes beyond mere strategy; it demands a commitment to product excellence. We proudly present the long-awaited features that...

Read More

CPG manufacturers need Moneyball for field team orchestration

Guided field execution strategy vs. field rep instinct-driven execution 

Field sales and merchandising reps are overloaded with data and assignments from...

Read More

How CPG companies can optimize performance using Artificial Intelligence

In the competitive landscape of the Consumer Packaged Goods (CPG) industry, success isn't just about producing high-quality products; it's also about how well those...

Read More

Overcoming Challenges Upgrading from SAP ECC to SAP S/4HANA

The clock is ticking for Consumer Package Goods (CPG) companies running on SAP ECC. Support for SAP ECC will end soon, which means all customers still on ECC will need...

Read More