3 Fast Ways to Grow CPG Field Sales

CPG Field SalesIt stands to reason that if you want to sell more consumer goods, you need to create more opportunities to sell. Finding the right mobile app for your field reps is a great place to start. Here are three goals to keep in mind if you’re looking for ways to grow revenues quickly.

1) Share information

Customers expect your mobile field team to share timely, accurate information. The only way your reps can do this effectively is when they have access to relevant, real-time data. With the right mobile app in hand, they can provide:

  • Product information that is up-to-the minute
  • Pricing details that are down to the penny
  • Ordering advice based on consumer trends and historical data
  • Accurate product availability data

2) Ensure timeliness

Having an effective mobile tool can be a huge time-saver for reps. This frees them up to develop a better rapport with customers and, therefore, close bigger deals. The right mobile app will:

  • Reduce travel times with access to GPS and route plans on the road
  • Keep in-store activities on track and on time with ‘guided execution’
  • Speed up stock checks and reordering with barcode scanning
  • Create cross-sell opportunities based on upcoming seasons and promotions

3) Gain visibility

Having access to real-time field data gives route supervisors the perspective to ensure the strategies they develop behind the scenes are executed in the field. With the right mobile solution, they can:

  • Offer guidance to reps throughout the day
  • Map better routes based on customer needs
  • Help field reps plan more efficient in-store visits
  • Run real-time sales and merchandising contests

Get the data you need when you need it

Optimizing sales means keeping the right data flowing steadily from the field to the home office and back. Spring helps you do just that with cloud-based apps that provide actionable insights at every turn. Spring’s mobile Sales app delivers all the functionality your team requires right out of the box:

  • Guided execution of all in-store activities
  • Full functionality online or offline
  • Accurate, up-to-the-minute data for pricing and product availability
  • Historical ordering data that helps reps offer stores better advice
  • Easy access to up-to-date digital sales collateral for sharing with customers
  • GPS tracking and barcode scanning

To request a demo or more information about Spring’s mobileSales app email us at solutions@springglobal.com.

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