About Us
Spring Global helps the world’s leading CPG companies turn strategy into shelf-level execution - smarter, faster, and at scale. For over 23 years, we’ve partnered with household CPG names to close the gap between headquarters and the field. Our AI-powered Field Intelligence Platform is trusted by both frontline teams and business leaders to guide, measure, and optimize what happens in every store, every day.

Proven at Scale, Built for You
Whether you're in grocery, personal care, or beverage, our intelligent mobile tools help teams work in sync with a unified view of each customer and location. From dynamic visit plans to real-time feedback, Spring equips your frontline to execute with confidence - and HQ to drive profitable growth.
We serve enterprise CPG leaders like Coca-Cola and Unilever with globally deployed solutions for tens of thousands of users across multiple languages, currencies, and geographies.
Meet the Team
Conor Keane - CEO
Conor Keane is the President and CEO of Spring Global, where he leads the development of AI-driven solutions that modernize retail execution for CPG companies. With over 30 years of experience in technology and operations, Conor’s leadership empowers brands to seamlessly connect HQ strategy with in‑store performance.
Dan Sadler - Senior Vice President of Operations & Data Services
Dan Sadler is Senior Vice President of Operations & Data Services at Spring Global. With deep expertise in operations, data strategy, and customer enablement, Dan drives scalable, intelligent field solutions for CPG and retail brands. He leads the continuous delivery of AI‑powered execution tools that improve performance and ROI.
Tommy Bittner - SVP of Product & Customer Success
Tommy Bittner is Spring Global’s Senior Vice President of Product & Customer Success. He leads the development and delivery of AI-driven solutions for CPG field execution, guiding product strategy and ensuring clients maximize adoption, impact, and satisfaction with Spring’s Field Intelligence Platform.
Neha Bhuradia - CFO
Neha Bhuradia is a seasoned finance executive driving scalable growth at Spring Global. With a background as a CA and CPA and extensive leadership experience in enterprise software finance, she excels in enabling data-driven decisions, optimizing financial operations, and supporting global expansion with strategic rigor and fiscal discipline.
Slava Dobkin -
Senior Director of Product & Innovation
Slava Dobkin leads product architecture, platform innovation, and AI at Spring Global. With deep expertise in enterprise systems and automation, Slava blends technical vision with practical execution. He shapes how Spring’s platform evolves to meet the real-world needs of global CPG clients—bridging advanced technology with business impact.
Dayana Kotters - Customer Support Director
Dayana Kotters is Spring Global’s Director of Customer Support, bringing over 15 years of experience leading technical and customer success teams. She ensures enterprise clients receive responsive, high-impact support and leads initiatives that improve service quality, onboarding, and client satisfaction across global markets.
Massayuki Sanada -
HR and Legal Manager
Massayuki Sanada leads HR and Legal operations for Spring Global’s LATAM region, combining legal expertise with a people-first approach. With a law degree and tax law specialization from PUC/SP, he supports regional growth and ensures compliance across Latin America through trusted employee relations and strategic counsel.
Ivan Fernandes
Director of Platform and QA
Ivan Fernandes is Director of Platform and QA at Spring Global, overseeing architecture, quality assurance, and scalability. With deep software engineering expertise and experience in complex business use cases, Ivan ensures the platform supports product vision and delivers secure, reliable performance for global CPGs.
Karl Grambow
Director Operations and Data Services
Karl Granbow is Director of Operations and Data Services at Spring Global, where he leads delivery of high-performance solutions for CPG clients. With a strong background in enterprise systems, data integration, and customer success, Karl ensures operational excellence and drives measurable outcomes through intelligent, data-driven execution strategies.