Consumer goods companies develop their sales strategies at headquarters, but true sales momentum is built in the field. The role of Artificial Intelligence (AI) is to bridge the gap between HQ and the frontlines, providing real-time insights into market opportunities and guiding field teams toward peak performance.
Today, sales and revenue growth remain top priorities for consumer products companies. Every possible avenue to drive sales, gain competitive advantage, and enhance retail execution is being explored. AI has emerged as a pivotal technology, and companies are actively seeking ways to harness its potential to drive superior business outcomes.
In this webinar, Spring Global will share practical insights into how AI is being leveraged to boost sales, improve margins, and enhance retail execution. We will explore:
- How AI and emerging technologies will transform retail execution over the next two years.
- How to quickly identify sales opportunities from the chain or product level down to individual stores and outlets.
- How AI can customize sales growth strategies for each store, delivering actionable suggestions and next-best actions directly to sales reps.
- How AI can elevate the skill set of your field sales team, effectively "coaching" them to achieve higher levels of performance.
- Conor Keane, CEO of Spring Global, has been using AI ML successfully in software solutions since 2002.
- Harris Fogel, digital transformation leader in Consumer Goods sales, former Global Vice President of Consumer Goods at SAP.
