Spring Global Named a Representative Vendor in Gartner’s 2025 Market Guide for Retail Execution Management

We’re thrilled to share that Spring Global has been...

Webinar: Future-Ready Innovations for Consumer Goods Sales

Unlock new revenue opportunities with AI. Leverage...

POI State of Industry 2025: Invest in AI Now to Lead in Retail Execution

The 2025 POI State of the Industry Report, conducted by...

Maximizing AI Agents in CPG sales: Practical tips for success

Imagine a world where AI-powered assistants not only...

AI Sales Skills Model: Turn your every rep in your best rep!

Applying artificial intelligence and machine learning...

Tech Trends 2025 for CPG Sales

2024 may mark the first year since the onset of...

Webinar: Leveraging AI for Retail Execution to Achieve Sales Growth

Consumer goods companies develop their sales strategies...

Spring Global Achieves Five Best-in-Class Category Distinctions in the POI 2024 Vendor Panorama

Spring Global has been recognized by the Promotion...

Edge AI in CPG: Unifying Sales Strategies from Boardroom to Field

Welcome to the third part of our comprehensive 5-part...

AI for Retail Execution. A Best Practice Guide for CPG's. Part Two: Increasing CPG sales with private LLM integration

Welcome to the second part of our comprehensive 5-part...

AI-Based Salesforce Automation Podcast. Episode 2.

Discover how to turn AI from theory into practical...

AI-Based Salesforce Automation Podcast. Episode 1.

Artificial Intelligence continues to revolutionize the...

Hyperautomation in CPG

The concept of business process automation has been...

AI for Retail Execution. A Best Practice Guide for CPG's. Part One: The Data-Centric AI Approach

Welcome to the first part of our comprehensive 5-part...

8 Strategic Imperatives for CPG Companies in 2024

Today, the CPG industry is experiencing an increasingly...

Merchandising 2.0: Sales Priorities and Time & Mileage Tracking in New Release!

The quest for a best-in-class solution goes beyond mere...

CPG manufacturers need Moneyball for field team orchestration

Guided field execution strategy vs. field rep...

Stop hyping on Generative AI and Transform with Machine Learning

How CPG companies can optimize performance using Artificial Intelligence

In the competitive landscape of the Consumer Packaged...

Overcoming Challenges Upgrading from SAP ECC to SAP S/4HANA

The clock is ticking for Consumer Package Goods (CPG)...

3 Things Your Survey Tool Has That Your Field Merchandisers Hate

Surveys are a critical part of every store visit. They...

The One Word That Could Be Crippling Your Field Sales Process

Store Managers don’t have the time or energy to deal...

SAP Integration: 5 Critical Factors for Success in Retail Execution

Integration with backend systems is key to the success...

Order Taking Best Practices for CPG Management

There are few things in the consumer packaged goods...

Will Old School Field Reps Become Obsolete?

“That’s just the way we’ve always done it” isn’t an...

How Technology Supports an Overworked Retail Store Manager

When the average customer walks into any retail...

How CPG Automation and AI is Shaping the Future of CPG Sales

General Motors established the first modern automation...

Is Bulk Selling the Future of CPG?

Imagine walking into your local grocery store and...

The Promise of Reusable Packaging in Consumer Goods

Among the many significant shifts in CPG buyer...

What Omni-Channel Shopping Experiences Mean for CPG Feld Sales Teams

“Shopping” used to mean going to a store to buy the...

Why CPGs Should Focus on Creating a 360-degree Customer View

Much has been made of the various challenges retailers...

Top Trends in the Consumer Packaged Goods Industry in 2019

Each new year, consumers eagerly anticipate new...

4 Causes of Stockouts (And What to do About Them)

Few things can impact revenues and customer churn quite...

4 Big Benefits of Retailers Sharing POS Data with Supply Chain Partners

Adapt or die, they say. Keeping up with rapidly...

Using Data Analytics to Get (& Stay) Ahead of Consumer Purchasing Trends

Click on any article about consumer trends these days...

7 CPG Challenges You Can Overcome with Field Service Solutions

Like so many other industries, the consumer packaged...

10 Must-Have Features for Your Sales Force Automation Platform

By Jennifer Perillo – Don’t waste your time with a...

4 Rules for CPG Customer Support That Work

By Dan Sadler and André Rocha – Customer support for...

Why Retail Execution Has Never Mattered More

By Bennett Smith –

How the Right CPG App Can Reduce Field Rep Turnover

By Donna Tellam –

Why ‘True’ Offline Apps Are Essential in CPG

Understanding the differences between offline...

Using Analytics to Drive CPG Strategy with Spring Global

‘Big Data’ is a big buzzword these days, but it’s still...

Making CPG Apps Work for Non-Technical Administrators

IT departments are always swamped. Counting on your IT...

3 Fast Ways to Grow CPG Field Sales

It stands to reason that if you want to sell more...

Gaming the System: Using Gamification to Drive CPG Productivity

Why Pre-Built Mobile Apps Are Winning in CPG

To remain competitive in the CPG industry you must ‘win...

Getting More Out of Every Store Visit with Mobile Sales Tools

Customers expect your field reps to provide current,...

How to Ensure Your Mobile Sales Force Always Has Up-to-Date Sales Materials

Did you hear the one about how field reps from a...

Why Mobile Retail Apps Are The Secret to the Perfect Store

You’ll find a variety of mobile solutions on the market...