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Here you’ll find helpful articles on CPG industry trends and best practices for crafting a more successful strategy.

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The Promise of Reusable Packaging in Consumer Goods

Among the many significant shifts in CPG buyer behaviors over the years is the increased expectation of sustainability and eco-friendliness. While it’s most often...

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What Omni-Channel Shopping Experiences Mean for CPG Feld Sales Teams

“Shopping” used to mean going to a store to buy the particular items a consumer wanted. But in the Digital Age, the term has taken on a whole new meaning.

In...

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Why CPGs Should Focus on Creating a 360-degree Customer View

Much has been made of the various challenges retailers face in the digital age. Consumer tastes and preferences change virtually overnight, new products hit the...

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Top Trends in the Consumer Packaged Goods Industry in 2019

Each new year, consumers eagerly anticipate new products hitting the market. Consumer electronics, food products, and other consumer packaged goods get everyday men...

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4 Causes of Stockouts (And What to do About Them)

Few things can impact revenues and customer churn quite like a stockout (or out-of-stock, OOS, if you prefer). When customers go to a retail location — a grocery...

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4 Big Benefits of Retailers Sharing POS Data with Supply Chain Partners

Adapt or die, they say. Keeping up with rapidly changing industry trends is the name of the game in most industries, but it’s particularly challenging in the retail...

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Using Data Analytics to Get (& Stay) Ahead of Consumer Purchasing Trends

Click on any article about consumer trends these days and one thing is clear: Millennials are killing the economy. Whether it’s real estate, canned food, or big-box...

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7 CPG Challenges You Can Overcome with Field Service Solutions

Like so many other industries, the consumer packaged goods (CPG) market is experiencing tectonic shifts. Big traditional brands are competing with smaller upstart...

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10 Must-Have Features for Your Sales Force Automation Platform

By Jennifer Perillo

Don’t waste your time with a sales force automation platform that is little more than a set of glorified disparate apps or transactional...

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