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Spring Global Earns Top Marks in POI’s Annual Rankings

2021 POI Vendor Panorama for Retail Execution and Monitoring in Consumer Goods

Each year, as part of its Vendor Panorama, Promotion Optimization Institute (POI) evaluates key retail execution vendors and awards Best-in-Class distinctions to standout vendors based on key areas of functionality. This year Spring received top marks in 5 overall categories:

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If you would like to find out more about what the top-ranking Spring Global Field Sales tool can do to increase the productivity of your field sales team, ask for a meeting with one of our experts.

What to Expect:

  • Fill out the form to tell us a little bit about your company and request your meeting.
  • Receive a follow-up call from a Spring Global representative, who will set up your meeting.
  • Participate in a call with a Spring Global Field Sales tool expert.
  • Receive a proposal for next steps.

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About Spring Global

Spring Global offers a complete set of Field Sales tools in one solution, from merchandising, pre-sales, and van sales execution to managing deliveries and payments. We are a global player that has doubled our number of users in the last two years. Spring Global was an early entrant into SaaS-based solutions and has a global footprint. SAP has a minority ownership position in Spring Global.

Geographic Presence

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    62% North America

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    8% Europe

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    27% Latin America

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    2 % Asian Pacific

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    1% Middle East/Africa

  • Total Consumer Goods Users (seats)

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    45,700

  • Tiers Represented

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    All

Solution Offerings

  • DSD
  • Pre-sales
  • Retail Merchandising
  • Van Sales
  • Distributor Management
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    Analytics

    Spring has added a data services team to work directly with a customer to set up customer-specific dashboards/reports as a part of the implementation process. The reports are embedded into the Spring solution both for mobile application and web portal. The charts are easy to read and interpret, providing an at-a-glance summary for the mobile worker. Spring is a Nielsen Connected Partner, which allows for the delivery of Nielsen syndicated data directly to the Spring mobile and web applications.

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    Vendor Trend

    Spring has a strong and loyal user base, the result of our collaborative working relationships and partnerships with providers (Microsoft, SAP). Spring is a Microsoft Gold partner and fully leverages Azure capabilities. Spring can build on this foundation to further develop retail efficiencies and technology enhancements to grow sales.

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    Strengths

    The core of the Spring solution is its customer-360 approach to provide a full picture of the customer across sales, merchandising, and delivery. Spring exceeds at this. We have built our field sales tools to enable all users to have access to the customer data they need to ensure excellent customer service. The customer is better supported because Sales Reps, Merchandisers, and Delivery drivers all have a single view of the customer and the ability to interact in unison.

    Another strength is the ability to collaborate with both prospects and clients. The company is very high touch in its approach to the sales cycle and subsequent follow-up. This service level drives loyalty and retention.

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    Challenges

    Spring is overcoming a challenge in the near term, as they are in the final states of acquiring image recognition (IR) capabilities. The new proprietary IR capabilities will be available to any client that would like this add-on potential.

What POI Had to Say About Spring Global

Key Differentiators:

The connectivity across a team (merch, sales rep, manager, delivery driver) improves efficiency and the overall customer experience. Recent omnichannel capabilities allow for engagement with customers anywhere, anytime (the customer interaction tool allows you to send hot links to customers to instantly place orders or make payments from anywhere). The strength of the partnership with SAP for integration is a benefit. Spring Global is one of three vendors chosen to be an S4 HANA connector, which provides an integration benefit.

Outlook & Prognosis:

Spring’s footprint in North and Latin America spans multiple use cases that are being extended globally. Spring can build on this solid foundation and collaborative model to grow its community of leading global customers.

Adjacent Offerings:

POS data management and cleansing, eCommerce/Omnichannel – SEO, Digital Image/Asset management, and User Reviews.

Evaluate Spring Global when:

You want a collaborative partner who will take the time to understand your processes and guide you to optimize them. Also, if you want omnichannel capabilities to connect with customers anywhere, anytime.

Spring Global may not be right for you if:

You need just a simple merchandising solution.

Distinctions

  • Mobile UX
  • Retail Merchandising
  • Analytical Insights
  • Social Selling
  • Gamification
  • Technology architecture/delivery options: Private cloud or Cloud-based multitenant SaaS
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    Service Partners

    Spring Global provides all onboarding, implementation, and integration services. They assign a Spring executive sponsor for each client to ensure success. Other partners include:

Technology Partners

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User Experience

The responsive design of the Spring mobile app makes for a smooth and productive user experience. Spring’s latest release is built on React Native, which provides flexibility in screen configuration for the customer, allowing each customer to choose which cards appear on the device for the users and in what order.

The layout of the mobile app is conducive to the information needs of the field sales user and is configurable based on role. The pre-planning visit detail screen is robust and can also be configured for the client’s organization. A key capability is the connected communications Spring enables between all team members such as Merchandisers, Sales Reps, Delivery Drivers, and Managers. The total team collaboration across a single solution provides a 360° view of the customer and allows the team to operate efficiently. The Spring mobile app is geared towards the transactional needs of the field sales user. Spring is finalizing details to offer its own proprietary IR software in-house.

Order entry is streamlined and there is also order entry support through a chatbot. The order entry process provides a view to historical ordering patterns and an AI-enabled suggested order capability enables upselling opportunities. Delivery drivers can easily manage on-truck inventory while processing damages and returns. Spring is also investing to leverage AI/ML capabilities to prioritize call schedules and retail activity, which is on the near-term roadmap.

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