Spring Global Earns Top Marks in POI’s Annual Rankings

2023 POI Vendor Panorama for Consumer Goods  Retail Sales Execution Capability and Solution Advancements. 

Each year, as part of its Vendor Panorama, the Promotion Optimization Institute (POI) evaluates key retail execution vendors and awards Best-in-Class distinctions to standout vendors based on key areas of functionality. This year Spring received top marks in 3 overall categories, Distributer Management, Retail Merchandizing and Internal Collaboration. 

About the Promotion Optimization Institute

POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving Enterprise planning and the promotion & distribution of consumer goods. 


Find out more about the Promotion Optimization Institute here!

Fill out the form to request a meeting.

What POI had to say about Spring Global

Spring Global offers an end-to-end set of Field Sales tools in one solution, from merchandising, pre-sales, and van sales execution to managing deliveries and payments. Spring Global's tools are used by their clients to manage and improve their customer relationships better and to make those relationships less transactional and more consultative. SAP has a minority ownership position in Spring Global and their enterprize-grade solution .

Geographic Presence

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    62% North America

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    8% Europe

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    27% Latin America

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    2 % Asian Pacific

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    1% Middle East/Africa

  • Total Consumer Goods Users (seats)



  • Tiers Represented



Solution Offerings

Retail Sales  |  Retail Merchandising  |  DSD  |  Van Sales  |  Distributor Management 

Key Differentiators:

Spring Global’s 360° approach to provide a complete and full picture of the customer across the enterprise is a strength, especially for the routes to market that leverage multiple internal groups to provide team retail coverage.

The customer is better supported because sales reps, merchandisers, delivery drivers, and customer support teams all have a real-time, single view of the customer and the ability to interact in unison. This improves efficiency and the overall customer experience. Spring Global also provides live support from their data quality team to monitor, validate, and even correct data as needed.

A Spring Global product owner is assigned to each project. The product owner is experienced in delivering software and also understands the CPG mission, the nature of the solution to be delivered, and the business of the customer.

From the beginning of the project to the end, they are always thinking of how to improve 
the day-to-day job and tasks of the end user

Outlook & Prognosis:

Spring Global’s footprint spans multiple use cases that include and integrate key field functions (sales, Van Sales, merchandising, delivery, and payments). They have an in-house team of engineers who build, support, and enhance the application.

Spring Global has also built strong, collaborative working relationships and partnerships with industry-leading providers (Microsoft, SAP). They are a Microsoft Gold partner and fully leverage Azure capabilities. Their SAP certification for S/4 HANA SDD Last Mile Distribution provides significant benefits for customers with SAP ERP.

Spring Global can build on these foundations to further develop retail efficiencies and technology enhancements to grow sales.

Adjacent Offerings:

SpringPay to collect electronic payments from any customer by any field user.

Evaluate Spring Global when:

You want a collaborative partner who will take the time to understand your processes and guide you to optimize them with a solution that is easy to use  and easy to deploy. Also, if you are looking for a solution that can best leverage the multiple roles of your mobile field team (reps, merchandisers, delivery drivers) and effectively engage with customers via SMS. 


Distinctions Awarded

Distributer Management  |  Retail Merchandizing  |  Internal Collaboration 

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    Service Partners

    Spring Global provides all onboarding, implementation, and integration services. They assign a Spring executive sponsor for each client to ensure success. Other partners include:

Technology Partners

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