Spring Global Launches Coach AI 




[Reston Virginia, 11-14-2023] — Spring Global is proud to launch Coach AI, our pioneering Artificial Intelligence platform that will transform daily operations and sales within the Consumer-Packaged Goods (CPG) sector.


With a focus on harnessing the power of AI and Machine Learning, Coach AI is designed to enable sales teams to do what they do best – spend time with their customers and develop close working relationships. As more and more store owners and managers are using self-service portals to order stock, the role of the sales rep is changing. Instead of focusing on taking orders, reps are spending more time engaging with stores and advising on how best to sell their products. At the same time, in-store execution can often be very inconsistent across sales teams and research has shown that excellence in execution drives uplift in stores.


Artificial Intelligence is perfectly positioned to help sales teams navigate this new landscape, and guided selling tools can offer the industry so much.

How Coach AI works

Coach AI reimagines in-store sales strategy with its state-of-the-art, AI-powered platform, delivering critical, store-specific data straight to the sales rep's mobile device. At the heart of this innovation is a robust benchmarking system that not only evaluates the performance of stores and representatives against established best practices but also provides invaluable insights for managers to effectively tailor their in-field coaching. The AI doesn't stop there; it meticulously scans for outliers, deciphers underlying causes, and assigns targeted solutions to rectify any detected issues. This dynamic tool is dedicated to enhancing the collective sales acumen within the organization and ensuring a uniform, adept approach to tackling the intricate sales challenges that Consumer Packaged Goods (CPG) sales teams encounter daily.

"We are delighted to introduce Coach AI to the CPG industry. Coach AI will change the focus of sales operations from reaction to prevention, from general strategies to store level solutions, from inconsistency to amplification of total best-practices and extreme performance,” said Conor Keane, CEO at Spring Global.


Coach AI is poised to bring unprecedented business results for CPG sales with next-level automation, personification, and advanced analytics


About Spring Global: Spring Global is a leading innovator in AI-driven solutions for the consumer goods industry. With a focus on delivering cutting-edge technologies, Spring Global empowers businesses to thrive in the ever-changing retail-market landscape. 



Read More